Anurag Kamboj

Who edits these skincare guides

Anurag Kamboj is the editor behind the Lotus Botanicals guides on serums, exfoliation, scalp care and everyday routines. He reads every guide before it goes live, tightens the wording, and checks each product mention against Lotus Botanicals' own product pages so that ingredients, sizes and usage steps match what customers will actually receive.

Away from these pages, Anurag is a software developer and search specialist from Patiala, Punjab. He studied Mathematics and Computing at IIT (BHU) Varanasi and runs Anurag Kamboj, a studio that builds and grows online stores. Much of that work is Shopify development services for D2C brands like beauty and personal-care labels that sell direct to customers.

What he looks for when editing

• Ingredient accuracy: a vitamin C serum is described by what is in the bottle, not by marketing shorthand.
• Routine order that makes sense: cleanse, treat, moisturise and protect, with patch-test reminders where they matter.
• No medical promises: skincare advice stays general, and readers with persistent skin conditions are pointed to a dermatologist.
• Answers first: the question in the title is answered in the opening lines, not buried at the end.

How the guides come together

Topics come from real searches made by people looking after their skin and hair. Drafts are researched and written with the help of AI tools, then edited by hand. That editing pass is where most of the work happens: removing filler, correcting product details and making sure the advice is something a reader could follow tonight.

It is the same approach Anurag uses in his ecommerce SEO work: useful pages first, rankings as the result.

Elsewhere

Anurag is also CTO at Jarbug and SEORCE. You can find him at anuragkamboj.com, on LinkedIn and on GitHub.